Central Desking: Improving the Lives In Your Dealership. 
We Believe in Your People.

If you are the kind of Dealer who likes to have a team that works together...

and even you like to be a part of that work...
Then You Will Love Everything about... 
The Dealership Process Secrets Bootcamp.

 Schedule an Assessment with us...
We Will Tell You ALL About It. 

We'd Love To Get To Know You!

Just A Brief Overview...

3 Years of The Secret Digital
Desk-Log 
This is the first thing we mandate when we get a new dealership. This is how you monitor key processes and KPI's from the start. 
This is NOT a CRM. This will do things that your CRM NEVER will. We believe in changing and evolving our product with YOU. We believe in direct feedback about what actually happens in your dealership. That's why it works so well.
3 Years of The Secret Digital
Desk-Log 
This is the first thing we mandate when we get a new dealership. This is how you monitor key processes and KPI's from the start. 
This is NOT a CRM. This will do things that your CRM NEVER will. We believe in changing and evolving our product with YOU. We believe in direct feedback about what actually happens in your dealership. That's why it works so well.
3 Years BirdEye Reputation Management 
One-Click from the all-on-one screen Desk-Log, you can send your sold customers a text to leave you a google review. You get the entire BirdEye Pro system included for 3 years. PLUS the API to the secret Desk-Log.! We thought of it because we know what actually happens on dealership sales floors.
3 Years BirdEye Reputation Management 
One-Click from the all-on-one screen Desk-Log, you can send your sold customers a text to leave you a google review. You get the entire BirdEye Pro system included for 3 years. PLUS the API to the secret Desk-Log.! We thought of it because we know what actually happens on dealership sales floors.
1 Week 7 Figure F+I Producer Training Course (Mon, Wed, Fri)
Have your F+I Team spend 3 days, 3 full hours each day with Philip Cheatham. Philip will take them from the turnover of their deal to getting them out of the office. Philip's F+I process is simple and also intricate into the minor details of F+I. 

You will Also get what IS NOT included in the regular course, which is The Finance Process Implementation. Let's discuss your dealership and find out exactly how to fill the space between the yes and the Business Office for your clients. 
We guarantee you that we will fill this space for your customer. 

We may even increase profit substantially for you in other departments, depending on your brand. 

We have many tools at our disposal.
1 Week 7 Figure F+I Producer Training Course (Mon, Wed, Fri)
Have your F+I Team spend 3 days, 3 full hours each day with Philip Cheatham. Philip will take them from the turnover of their deal to getting them out of the office. Philip's F+I process is simple and also intricate into the minor details of F+I. 

You will Also get what IS NOT included in the regular course, which is The Finance Process Implementation. Let's discuss your dealership and find out exactly how to fill the space between the yes and the Business Office for your clients. 
We guarantee you that we will fill this space for your customer. 

We may even increase profit substantially for you in other departments, depending on your brand. 

We have many tools at our disposal.
1 Week 1st Pencil Closer Training Course (Tue, Thur)
Philip spends 2 days, 3 hours each with you, your General Sales Manager, your Sales Desk and most importantly your Closers(ASM's), if you have them. 

This course will map out your 1st Pencil Strategy at the desk, but this course is for your closers. No matter how you pencil your deals, Philip will craft a custom pitch with tried and true techniques that will get you a lot more 1st pencil closes and way more gross. 
Scripting your 1st Pencil pitch makes objection handling much more trainable. It also makes you super compliant. In this class, Philip will help your team make the pitch their own and know the how and why's as well as the objections that will come and how to handle them.

This Course is currently 
ONLY AVAILABLE with
The 
Dealership Process Secrets Bootcamp.
1 Week 1st Pencil Closer Training Course (Tue, Thur)
Philip spends 2 days, 3 hours each with you, your General Sales Manager, your Sales Desk and most importantly your Closers(ASM's), if you have them. 

This course will map out your 1st Pencil Strategy at the desk, but this course is for your closers. No matter how you pencil your deals, Philip will craft a custom pitch with tried and true techniques that will get you a lot more 1st pencil closes and way more gross. 
Scripting your 1st Pencil pitch makes objection handling much more trainable. It also makes you super compliant. In this class, Philip will help your team make the pitch their own and know the how and why's as well as the objections that will come and how to handle them.

This Course is currently ONLY AVAILABLE with
The Dealership Process Secrets Bootcamp.
Team Roles +Meeting Structure 
If it wasn't for the Product Specialist System, many dealers may have missed out on the multi million dollar per year Finance Manager, then the 120+ deal per month Closer and the so-so Desk Guy 😂. 

In all seriousness, lets talk about dividing the labor in your store so that each individual can be a professional, at their personal best and within their skillset. Also, so they can be prepared to advance to the next level and you always have promotions in your back-pocket.
Sit with Philip and the metrics you currently have about your Sales Team. Philip will help you pick your new team roles. Philip will also HELP YOU schedule your morning meetings that are necessary to committing to and fully implementing this crucial process.

The meetings that you need to have, so that your team is made up of true professionals that deliver daily, are too much, if you don't create a sales assembly line. 
Team Roles +Meeting Structure 
If it wasn't for the Product Specialist System, many dealers may have missed out on the multi million dollar per year Finance Manager, then the 120+ deal per month Closer and the so-so Desk Guy 😂. 

In all seriousness, lets talk about dividing the labor in your store so that each individual can be a professional, at their personal best and within their skillset. Also, so they can be prepared to advance to the next level and you always have promotions in your back-pocket.
Sit with Philip and the metrics you currently have about your Sales Team. Philip will help you pick your new team roles. Philip will also HELP YOU schedule your morning meetings that are necessary to committing to and fully implementing this crucial process.

The meetings that you need to have, so that your team is made up of true professionals that deliver daily, are too much, if you don't create a sales assembly line. 
BDC U-Turn Call Training 
(1 hour)
Once your sales desk is utilizing The Secret Desk-Log, this part is easy for anybody trained on making these calls. These are NOT sales calls. They are best handled by an in-house BDC who will know when to make them using The Secret Desk-Log. 
BDC U-Turn Call Training 
(1 hour)
Once your sales desk is utilizing The Secret Desk-Log, this part is easy for anybody trained on making these calls. These are NOT sales calls. They are best handled by an in-house BDC who will know when to make them using The Secret Desk-Log. 
The Secret Desk-Log Training from Philip (1 hour)
The only people in your dealership that need to know how to run this, is your Sales Desk. Everybody else just gets to watch it. They will, because the information is invaluable when its updated easily by your desk. It's 25 seconds a deal in exchange for rocket fuel. Other departments will back-stop them organically too!
Thats because they're always looking at it!
Distracted by what we need their focus on.
The Secret Desk-Log Training from Philip (1 hour)
The only people in your dealership that need to know how to run this, is your Sales Desk. Everybody else just gets to watch it. They will, because the information is invaluable when its updated easily by your desk. It's 25 seconds a deal in exchange for rocket fuel. Other departments will back-stop them organically too!
Thats because they're always looking at it!
Distracted by what we need their focus on.
Full Access to Secret Desk-Log Tutorials
Videos you will have permanent access to. These videos are short and sweet, just like the secret Desk-Log!
Full Access to Secret Desk-Log Tutorials
Videos you will have permanent access to. These videos are short and sweet, just like the secret Desk-Log!
Finance Product Consultation
We work with many vendors and the products you are selling now may be the right fit, they also may not. Maintenance Programs go hand in hand with Philip's Sales and F+I Processes. You should be at 60-70% penetration on your maintenance plan. Make sure it's the right one, as well as your other F+I products offered.
Finance Product Consultation
We work with many vendors and the products you are selling now may be the right fit, they also may not. Maintenance Programs go hand in hand with Philip's Sales and F+I Processes. You should be at 60-70% penetration on your maintenance plan. Make sure it's the right one, as well as your other F+I products offered.
Full Support
Philip cares about the long-term. The Secret Desk-Log will do most of the heavy lifting unlike any other software you've ever used. We still want to be there with you to refine and help you customize the smaller processes specific to your dealership. We love helping dealers.
Full Support
Philip cares about the long-term. The Secret Desk-Log will do most of the heavy lifting unlike any other software you've ever used. We still want to be there with you to refine and help you customize the smaller processes specific to your dealership. We love helping dealers.
Schedule Assessment Now!